You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Trek Visual Brand Language Sculpture ”.
You can tell he’s a designer…… the script on his blog is at such a low contrast, it’s almost unreadable : )
I don’t understand how the saddle can be adjusted? Or is this only an rough concept
Not a concept at all, rather a form study.
Something like this will never directly end up as a bike but rather be used as a model and a guide for future production bikes.
It’s rare to see such a study released in the cycling world so it’s easier to use an automotive example. Think of the Mazda ‘Flow’ concepts from ~2007. (Nagare, Ryuga) None of these cars were ever produced, and no production cars look like them, yet their styling cuessuch as curved ridges and mouth-like grilleshave been seen in every Mazda produced since.
It’s nice to see serious effort going into styling at Trek. When I was getting into cycling Trek bikes always struck me as shockingly bland compared to their competitors and that impression stuck. Hopefully the influence from this can start to shake that for me and others.
Trek should be building the world’s best velomobiles.
Wow, really impressive work. As Ballo mentioned, it’s nice to see an effort made into the styling of the frame. I know, I know…function over form. But the funny thing about that is that a Ferrari is not only beautiful but darn fast. Form and function can obviously merge together and when done properly, the result is timeless.
Always nice to see larger companies share a bit of their process. Thanks to Trek for releasing this.
Notify me of followup comments via e-mail