Trek Visual Brand Language Sculpture

Concept, MTB 6 87

Trek Visual Brand Language Sculpture sketchesI was on vacation at the beach with my family last week, and took a break from this blog (and the internet as a whole).  I have some catching up to do, and a lot of bike design content to sort though and share, but I’ll start with a very quick post today.

Trek Visual Brand Language SculptureMichael Hammond is the lead industrial designer for Trek Mountain Bikes. Recently he posted an interesting Trek Visual Brand Language Sculpture on his Behance page. He points out that “Trek reinvented its mountain bike line in 2008 with technological leaps and bold new styling, so it was time for a refresh going into 2013.  This is the form concept for the Trek brand visual language; an emphasis on light/technical/agile.”

You can see a few additional images of the form concept below, but be sure to click over to Michael’s project page for several more images and additional information about the project.

Trek Visual Brand Language Sculpture detail

Trek Visual Brand Language Sculpture graphic

Trek Visual Brand Language Sculpture


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6 Comments

  1. Miles July 24, 2012 at 3:22 pm -  Reply

    You can tell he’s a designer…… the script on his blog is at such a low contrast, it’s almost unreadable : )

  2. Heikki July 25, 2012 at 4:20 am -  Reply

    I don’t understand how the saddle can be adjusted? Or is this only an rough concept

    • Ballo July 25, 2012 at 9:54 am -  Reply

      Not a concept at all, rather a form study.
      Something like this will never directly end up as a bike but rather be used as a model and a guide for future production bikes.

      It’s rare to see such a study released in the cycling world so it’s easier to use an automotive example. Think of the Mazda ‘Flow’ concepts from ~2007. (Nagare, Ryuga) None of these cars were ever produced, and no production cars look like them, yet their styling cuessuch as curved ridges and mouth-like grilleshave been seen in every Mazda produced since.

      It’s nice to see serious effort going into styling at Trek. When I was getting into cycling Trek bikes always struck me as shockingly bland compared to their competitors and that impression stuck. Hopefully the influence from this can start to shake that for me and others.

  3. Bubba Nicholson July 25, 2012 at 2:41 pm -  Reply

    Trek should be building the world’s best velomobiles.

  4. Evan Solida July 27, 2012 at 12:30 pm -  Reply

    Wow, really impressive work. As Ballo mentioned, it’s nice to see an effort made into the styling of the frame. I know, I know…function over form. But the funny thing about that is that a Ferrari is not only beautiful but darn fast. Form and function can obviously merge together and when done properly, the result is timeless.

  5. Konstantin Y. July 29, 2012 at 1:19 pm -  Reply

    Always nice to see larger companies share a bit of their process. Thanks to Trek for releasing this.

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