Diesel/ Pinarello urban bike

Commuter, Road 8 21

I have mentioned bikes from fashion brands in the past; the GSUS bike and the G-Star Raw Cannondale are the first two that come to mind. This latest fashion company branded bike, “Only the Brave”, is collaboration between Diesel and Pinarello and is geared toward the urban singlespeed/fixie crowd. About the collaboration, Fausto Pinarello himself had this to say:

“Pinarello and Diesel together: a perfect joint venture, two Italian brands deeply rooted in the same territory…by bike they are just two hours away!  We are part of two different industries: they make people feel comfortable and we make people feel tired…but we share the typical Italian creativity and the constant desire to astonish and surprise our clients!”

The pre-rollout of this bike recently took place in Japan, at the Cycle Mode fair in Tokyo. “Only the Brave” features a uniquely shaped hydroformed aluminum frame and will sell for 850 euros ($1,200). It will be available in Diesel Green and Matt Black versions, starting this month in select Diesel stores and at Pinarello dealers.

While I am talking about fashion, I’ll mention the Rapha bikes that debuted this month. Rapha has partnered with four different framebuilders to offer four distinct models. The bikes are what you might expect from them, but I will say that I love the lugs on the carbon tube Independent Fabrications ‘XS’. Read more about all four bikes at Rapha’s website.

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8 Comments

  1. Ted Lewandowski January 26, 2011 at 5:58 pm -  Reply

    I don’t see any reason why the top-tube has to be curved or the rear seat stays shortened – bike would have looked much better if the seat tube was curved around the rear wheel to shorten the wheel base.
    The Pinarello forks on the road bikes always bothered me – although they probably had more function than the top-tube of this bike.

    • Mick January 27, 2011 at 12:37 pm -  Reply

      Then it would look like a dozen other SS’s, I’ll assume that is not their objective with this project…The look is distinct…I suspect that has alot to do with it. I don’t think function really factors too deeply into this particular market segment. I salute any company who want to explore design…good or bad (which is often totally subjective anyways)

  2. nicolas January 27, 2011 at 4:27 am -  Reply

    huh, lugged crabon seems to be pretty hot right now. i love the look. The lugs themselves are weird but good.
    To me, the Diesel bike embodies trendhopping. I never liked the Diesel brand, so I may be biased, but I have a feeling the bike was made to be purchased and displayed, not ridden. I’m curious about its dynamics. Is it a flip-flop fixed/SS? And those straight bars, ugh.

  3. art February 2, 2011 at 9:21 am -  Reply

    I kind of like the wavy tubes on Pinarello’s road bikes, but this just looks awkward. Like the fork was an after thought.

  4. Tara February 3, 2011 at 11:04 am -  Reply

    Riding and passion moves closer to fashion! Love it!

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