I first mentioned Evan Solida’s Cerevellum concept at the end of 2007 and I had a chance to ride with a rough prototype a few months later. At that time, Evan’s cylco-computer with an integrated digital rearview camera was just a concept design, but now the product is starting production and is available for pre-order on the Cerevellum website. The Cerevellum will be manufactured in North America and ready to ship in Spring 2011. The cost is $499 ($549 with heart-rate strap) and pre-orders are refundable.
Evan, who was a 2004 Kansas state champion cyclist, explains that an accident prompted him to design and develop the product. After 15 years of accident free riding, he was hit by a car in 2007. “I landed on my face,” he recalls. “The accident really shook me up. I did a few more races, but eventually lost my drive.” Fortunately, Evan chose to focus on the design for a cyclometer with a rearview camera at that time. “I wanted to create something to make it safer to ride a bike. My design background really helped me pull the pieces together. Everything—the skills and the resources—fell into place.”
In addition to displaying the current rearview on the screen, the unit features accident detection and recording (a very useful feature that a few commenters suggested in response to the earlier posts). It will also offer ANT+ compatibility for heart rate and power-measuring systems, and a GPS antenna for a mapping software upgrade in 2012. As you can tell from my past posts, this is a product that I am pretty excited about. I can’t wait to try it out once it is available and I will share my impressions when I do.