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Land Rover LR-1 concept bicycle

Road Bike, Student Design 6 1588

Graham Hetherington is an automotive design student at Coventry University. His LR-1 bicycle design recently won a regional design contest sponsored by Land Rover. In the competition, students from selected schools across the UK were given the opportunity to create a bike based on the Land Rover design language.

As Graham’s presentation board points out, his bike is “aimed specifically at a professional individual, with expendable income and a passion for cycling.” The bike is envisioned as a high-end urban commuter for that target customer. The belt drive drivetrain consists of a single 38-tooth chainring with a 14 speed internally geared hub to give the clean appearance of a single speed with the functionality of a geared bike. A lithium ion battery encased in the frame would power the integrated LED lights in the seat post and fork.

Graham’s design is more than just a rendered concept. He hand made a full size prototype of the design in just 3 weeks. Here you can see him pictured holding his prototype, along with Jeremy Waterman (exterior design manager for Land Rover) and two others who are responsible for the design development of Land Rover bicycles. Graham’s winning design will be presented at Eurobike this year and may be put into production in the future, so keep an eye out for it.

Read more about the concept by clicking and enlarging Graham’s full presentation board below.

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  1. Andrew May 19, 2010 at 4:21 pm -  Reply

    Looks nice enough, but I don’t really see anything especially compelling about it.

    I also think the ~$3000 price point is a little bit ambitious for a Rohloff equipped, belt-driven, full-carbon bicycle…

  2. A May 19, 2010 at 4:57 pm -  Reply

    That chainstay is gonna snap with the first good-sized pothole this urban commuter comes across.

  3. E Wil May 19, 2010 at 6:49 pm -  Reply

    Somebody needs to develop a more simple and lighter
    two wheel drive bike with foot and hand cranks.
    Two wheel drive that included hand cranks would be powerful
    and a more complete exercise.

  4. Artur L May 20, 2010 at 4:48 am -  Reply

    I have to agree with Andrew here.

    Also, what’s with the automotive industry trying to reinvent itself, green-styled by way of bikedesign? Are they under the impression that gullible cyclists across the planet will swarm to embrace the same SUV’s and other vehicles who normally do their best to rid the urban roads of us?

    As for design critique, nice touch with the built in LED’s. Hate to try and fix those once they give up though. And what’s the handling like? “Supple yet rigid ride” sounds like a tall order in dire need of some actual evidence.

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