Coralie Drouin, an engineer at the French bike company Gir’s, recently sent me a message about a new road bike that they are developing called the G-Max. The bike will be launching in September and they showed a model of the frame at the Salon du Cycle in Paris last year. The company worked with a Parisian design agency to create the frame shape, which I think looks pretty nice. Of course, the design is more than just a styling exercise. Coralie points out that they have patented several innovations on the frame, notably the BB system, which allows the user to change the location of the BB spindle.
The frame renderings immediately caught my attention, but what really interested me when I read the message was the fact that Gir’s has a blog about the development of the G-max. It is pretty cool to be able to read about the evolution of this bike from just an idea to a real product. I appreciate the fact that Gir’s is offering a glimpse into their product development process. Companies are usually very secretive about products that they have in development. They want to shield their ideas from competitors until the very last minute, but a blog like this is a great way to build excitement about a product before it is officially launched. I hope that it works out for Gir’s with the new G-Max. Thanks to Coralie for the message and the great product development blog.