Cerevellum is an interesting cyclo-computer concept, but it is really much more than that. The system is expandable by way of 4 USB connections on the underside of the head unit so the user can choose the extra features that he or she wants; GPS mapping, power meter, heart rate monitor, etc. Sounds good so far, but if you look at the rendering, you will see the most interesting feature of the Cervellum, the hindsight component. A small lens in the handlebar end plug (or optionally attached to the seatpost) gives the rider a rearview that is shown right on the head unit’s display screen. Cars approaching from behind can be clearly seen as the rider glances down to view the computer data. I think this is a great idea; much more information about the concept is available on the Cerevellum website, so check it out if you want to learn more.
Evan Solida, the designer who developed this concept, is looking for a company to manufacture the product. He notes on his website that the design process is essentially finished and that many of the plastic parts are ready to be tooled. The product could get to market quickly and could even be possibly unveiled at Interbike or Eurobike 2008. If you are interested, contact Evan about his design at this email address.
Best of all (for me at least), Evan lives and works right here in Greenville, so I am hoping that I will get a chance to try out his working prototype. If I do, I will let you know what I think.
On an unrelated note, take a look at this “theft proof” bicycle concept at the Core 77 blog. Certainly all the details are not worked out, but it is an interesting idea. It kind of reminded me of an older product. Back in the 90s, my wife had one of those seatposts with an integrated pump. The concept was interesting and I guess it would have worked in an emergency, but as one commenter to the Core post pointed out, seat posts are pretty greasy when you remove them from the frame. I never used that pump, so I doubt that I would use this locking system either. Still, I am glad to see designers discussing the problem.