Here is a quote from yesterday’s post on Salsa Cycles’ blog (check out the rest of the blog for some great commentary).
“Industrial design is becoming more important. It used to be that if a product simply worked really well and did what it was supposed to, that’s all that mattered. Now, it also has to have a distinctive and finished look. This is an important part of Salsa’s future and we hope that you’ll see this in our future projects.”
I doubt that anyone is surprised to hear that I agree with this statement. In almost every industry, design is becoming a major differentiator between products that are otherwise functional equivalents. Industrial design is more than just aesthetics; it aims to improve the interaction between users and products. An emphasis on design is a necessity to compete in any industry today, and if exciting new bike designs introduce more people to the world of cycling, it’s a great thing in my book.