Tag: SRAM

  • 2012 SRAM pART PROJECT NYC to benefit World Bicycle Relief

    2012 SRAM pART PROJECT NYC to benefit World Bicycle Relief

    Last November, I mentioned the SRAM pART PROJECT, a unique “bike part” art exhibition and auction to raise money for World Bicycle Relief.  The inaugural 2011 project was a big success, so they are doing it again this year with almost twice as many artists participating.  The original art pieces, created with SRAM parts, will…

  • Dura-Ace 9000 and SRAM XX1- both go to 11

    Dura-Ace 9000 and SRAM XX1- both go to 11

    So I guess I should mention Shimano’s “official” release of the Dura Ace 9000 11-speed groups (electronic and mechanical) , though it seems a bit anticlimactic considering the fact that we have all seen the “unofficially” leaked photos that appeared on the web months ago. As suspected from those early pics, the crankset has a…

  • The design of SRAM Red 2012

    The design of SRAM Red 2012

    I am assuming that the majority of you have already seen images of the new SRAM Red 2012 group, which was unveiled last week after several months of anticipation. If you somehow missed it, see the posts at Bike Radar, Road.cc, BikeRumor, and this video at VeloNews (just to name a few). I was pretty…

  • Orbea GROW and a few midweek links

    Orbea GROW and a few midweek links

    The idea of creating bikes that grow with kids that has been around, but designer Alex Fernandez Camps’ approach for Orbea is interesting. Many kids bikes allow for substantial adjustment of seat and stem height, but Camps’ design features an aluminum frame that can be expanded horizontally as the child grows. The GROW bikes come…

  • Decisions, decisions

    Decisions, decisions

    It is almost Thanksgiving, and I am busy this afternoon trying to wrap up a few projects at work so I can spend the rest of the week with my family. I don’t really feel like doing a design related post today, so bear with me while I “think out loud” a bit and ask…

  • SRAM pART PROJECT

    SRAM pART PROJECT

    SRAM’s pART PROJECT is a great idea to benefit a very worthy cause. As the SRAM website succinctly explains; “Artists transform bike parts into art. The art is auctioned off. The proceeds help people in need through World Bicycle Relief.” Well known artists were picked by Milwaukee based artist Terrence Coffman and SRAM Marketing Chief…

  • A design award for SRAM

    I just received the July/August issue of ID Magazine, the 54th Annual Design Review. This year, a panel of designers from different disciplines reviewed over 2,000 designs and chose the ones to be featured as the best work that was completed or introduced on the market last year. The iPhone took the top spot in…

  • Team Astana Treks

    Yesterday, I briefly mentioned the old Discovery Team Treks that are currently on eBay, so today I will follow up with a mention of the latest pro team bike from Trek. Team Astana will be riding SRAM Red equipped Madones next season. You can read more about the bike sponsorship here on Trek’s website. I…

  • The ID annual design review

    This morning, I thumbed through the July/August issue of ID magazine. The 53rd annual design review issue recognized a few products from the bicycle industry. The jury liked the SRAM/RockShox PushLoc system (pictured here), in part because of its easy to use single button design. You press once to lock the lever in position, which…

  • A quick post today

    SRAM just officially launched their new Power meter equipped crankset at the Sea Otter classic. An SRM crankset doesn’t come cheap, but this integrated, low q-factor design from SRAM makes sense if you need to measure power output. Read more about it here and here. Okay, that was a rushed post. Why? Because I am…