Tag: grant petersen
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A Grant Petersen Interview
Yep, Fritz scooped me on this one, but I still think it is worth passing along. I can’t say that I always agree with Grant Petersen when it comes to bikes, but I do think that he is a brilliant marketer who usually has something interesting to say. Read the interview here at Push Button…
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An open letter to Grant Petersen
Dear Mr. Petersen, I first remember first hearing of you in the early nineties when you were the marketing director at Bridgestone. At the time, I remember being really happy that you introduced a lightweight production mountain bike without a quick release seatpost lever. The MB0 (zip) soon became my dream mountain bike; in fact…