Trek Visual Brand Language Sculpture

I was on vacation at the beach with my family last week, and took a break from this blog (and the internet as a whole). I have some catching up to do, and a lot of bike design content to sort though and share, but I’ll start with a very quick post today.

Michael Hammond is the lead industrial designer for Trek Mountain Bikes. Recently he posted an interesting Trek Visual Brand Language Sculpture on his Behance page. He points out that “Trek reinvented its mountain bike line in 2008 with technological leaps and bold new styling, so it was time for a refresh going into 2013. This is the form concept for the Trek brand visual language; an emphasis on light/technical/agile.”

You can see a few additional images of the form concept below, but be sure to click over to Michael’s project page for several more images and additional information about the project.

Posted

July 24, 2012

Concept, Mountain Bike

James

Tags:

design, form language, industrial design, sketches, trek

Comments

6 responses to “Trek Visual Brand Language Sculpture”

Miles

July 24, 2012

You can tell he’s a designer…… the script on his blog is at such a low contrast, it’s almost unreadable : )

Reply
Heikki

July 25, 2012

I don’t understand how the saddle can be adjusted? Or is this only an rough concept

Reply
1. Ballo
  
  July 25, 2012
  
  Not a concept at all, rather a form study.
  Something like this will never directly end up as a bike but rather be used as a model and a guide for future production bikes.
  
  It’s rare to see such a study released in the cycling world so it’s easier to use an automotive example. Think of the Mazda ‘Flow’ concepts from ~2007. (Nagare, Ryuga) None of these cars were ever produced, and no production cars look like them, yet their styling cuessuch as curved ridges and mouth-like grilleshave been seen in every Mazda produced since.
  
  It’s nice to see serious effort going into styling at Trek. When I was getting into cycling Trek bikes always struck me as shockingly bland compared to their competitors and that impression stuck. Hopefully the influence from this can start to shake that for me and others.
  
  Reply
Bubba Nicholson

July 25, 2012

Trek should be building the world’s best velomobiles.

Reply
Evan Solida

July 27, 2012

Wow, really impressive work. As Ballo mentioned, it’s nice to see an effort made into the styling of the frame. I know, I know…function over form. But the funny thing about that is that a Ferrari is not only beautiful but darn fast. Form and function can obviously merge together and when done properly, the result is timeless.

Reply
Konstantin Y.

July 29, 2012

Always nice to see larger companies share a bit of their process. Thanks to Trek for releasing this.

Reply