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I don’t know if you’ve ever mentioned this in the past, but I think Cervelo’s branding of the accented “é” character is genius. The oversized “é” on the shoulders of Garmin riders is one of the most prominent logos you see in any picture of the pro peloton. The only other bike brand logos that I can think of that are as readily recognizable are the Specialized “S” and the Colnago clover.
Cervelo’s are definitely pretty bikes. I agree they have a wonderful logo.
Time trial bikes are always fun to check out at these events. They have different technologies not found on the regular road bikes that make them interesting.
i love the Trek T.T. ones, I saw them at the last stage of the Giro, simply amazing!