Not too long ago, I posted a picture from a 20 year old copy of Bicycling Magazine, which featured two industrial designers at Specialized in the early 90s (two of the first in the bike industry). One of those young designers was current Specialized creative director Robert Egger, who I have mentioned on this blog a few times. The other designer, whose sculpted carbon mountain bike concept was featured on the cover of that “1992’s Hottest Bikes” issue, was David Schultz, who today
owns a design consulting firm and works on a variety of products in the computer, medical and sporting goods industries is a design manager at Microsoft.
You can browse through Schultz’s portfolio to see a few of his past designs for the bike industry, including the Mantis Screaming V from the mid 90s. Today I want to spotlight one of his recent bike designs though… a concept bike that was recently chosen as a finalist in the Fast Company / Porsche “Next Design Challenge”. As Schultz explained in his description of the concept, the belt-drive urban/commuter bike was designed to share the core attributes of the classic Porsche 911: “light, fast, simple, durable, timeless”. He goes on to point out that, “the Porsche iconic design details are all integrated, functional components of the design- not styling add-ons. The frame profile reflects the classic 911 glass silhouette, yet still forms a traditional double-diamond bike frame for strength, stiffness & low stand-over height. The belt drive & 8-speed hub deliver the performance expected of a Porsche-branded bike, without the maintenance issues of chains & derailleurs.”
In addition to the images shown here, you can find a few more renderings and the full description from his contest submission on Schultz’s Behance page for the project.