Comments on: The design of SRAM Red 2012 http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/ The blog about industrial design in the bike industry Fri, 03 Jul 2015 01:27:56 +0000 hourly 1 By: Pete Schmitt http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-26295 Wed, 02 May 2012 12:59:09 +0000 http://bicycledesign.net/?p=2889#comment-26295 …looks less Klingon than DA but the chainring is ugly compared to the graceful flowing form of the crankarm…the brake caliper is functionally advanced but the forms are brutal, non-flowing & truncated…whatever happened to clean, simple,& elegant?? The rest of the group is stellar in engineering & looks good as well…There’s hope for the future..

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By: functionfirst http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25921 Wed, 21 Mar 2012 18:35:17 +0000 http://bicycledesign.net/?p=2889#comment-25921 yup makes me want to take up barefoot hiking

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By: Don Macrae http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25895 Tue, 20 Mar 2012 00:37:07 +0000 http://bicycledesign.net/?p=2889#comment-25895 I am sure that this focus on appearance is commercially effective: my road bike has a Red group which is completely satisfactory, but quite irrationally, I’d like to upgrade to the new one! But I’m wondering what a group as designed by the engineers to optimize performance would look like, ie with no ‘ID’? In principle at least I’d buy that one.

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By: RD http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25889 Mon, 19 Mar 2012 16:56:03 +0000 http://bicycledesign.net/?p=2889#comment-25889 That is awesome. I’ll bet that the design team readily unloaded this information to you. I know I would want to after all of that work that, typically, other than by the appearance of the final product, goes unseen by the public. Very nice inside look on what actually goes on in developments like these.

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By: Hate On Industrial Designers'/Philippe Starck Thread http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25864 Sat, 17 Mar 2012 02:22:02 +0000 http://bicycledesign.net/?p=2889#comment-25864 […] To all the ID haters, have a read of this and learn something: The design of SRAM Red 2012 | Bicycle Design Originally Posted by HeavyMetalCyclist I only ride brakeless fixies so this debate […]

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By: Charles Ramsey http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25634 Mon, 27 Feb 2012 23:54:23 +0000 http://bicycledesign.net/?p=2889#comment-25634 The gearing is stupid bicycle makers are trying to reach a compromise between one that shifts well and one that is ergonomic. I’m using a 12 13 15 17 20 24 30 39 tooth combination on the rear with 9 cog spacing though I can use 10 cog or even sub 10 cog spacing if I want and make it work with a 10 cog chain. My wheel has zerodish and fits in 135mm spacing. Sram should borrow the design of the Huret doupar and get rid of an unnecessary gear.

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By: art http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25590 Wed, 22 Feb 2012 13:41:52 +0000 http://bicycledesign.net/?p=2889#comment-25590 Those classic Grand Prix cars were designed much the same way as the brake caliper pictured above. The engineers built a rolling chassis, then it was sent off the the guy with the pencil to figure out how to get sheet metal over it. And everyone involved knew that it wasn’t the sheet metal that was going to win races. It’s an important lesson: design language is nice, but the thing’s still gotta work.

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By: Mechanics Matter http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25577 Mon, 20 Feb 2012 16:36:43 +0000 http://bicycledesign.net/?p=2889#comment-25577 Wow… and so many people think Campag’s new stuff is ugly…….

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By: KsY http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25570 Sun, 19 Feb 2012 18:31:02 +0000 http://bicycledesign.net/?p=2889#comment-25570 I agree with TS, this is one of my favorite posts so far.
Seeing how other designers work through problems within different companies is fascinating.
Definitely would love to see more of these…

Thanks to SRAM for sharing their internal process slides.

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By: littleman http://bicycledesign.net/2012/02/the-design-of-sram-red-2012/comment-page-1/#comment-25564 Thu, 16 Feb 2012 17:01:32 +0000 http://bicycledesign.net/?p=2889#comment-25564 too fancy for me, no thank you.

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