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	<title>Comments on: Project Aura wheel lighting system</title>
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	<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=project-aura-wheel-lighting-system</link>
	<description>The blog about industrial design in the bike industry</description>
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		<title>By: Thieme Hennis</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24712</link>
		<dc:creator>Thieme Hennis</dc:creator>
		<pubDate>Thu, 01 Sep 2011 15:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24712</guid>
		<description><![CDATA[just wanted to post that one as well. :)]]></description>
		<content:encoded><![CDATA[<p>just wanted to post that one as well. <img src='http://bicycledesign.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Lawrence</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24568</link>
		<dc:creator>Lawrence</dc:creator>
		<pubDate>Thu, 11 Aug 2011 11:29:21 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24568</guid>
		<description><![CDATA[Saw a similar, but I think cleverer version of this on kickstarter yesterday. Using lights on the wheels to provide directional lighting. Smart stuff, but painfully expensive!

http://www.kickstarter.com/projects/revolights/revolights-join-the-revolution]]></description>
		<content:encoded><![CDATA[<p>Saw a similar, but I think cleverer version of this on kickstarter yesterday. Using lights on the wheels to provide directional lighting. Smart stuff, but painfully expensive!</p>
<p><a href="http://www.kickstarter.com/projects/revolights/revolights-join-the-revolution" rel="nofollow">http://www.kickstarter.com/projects/revolights/revolights-join-the-revolution</a></p>
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		<title>By: Andy</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24547</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 09 Aug 2011 13:41:39 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24547</guid>
		<description><![CDATA[Uhh... because a helmet only adds a marginal amount of safety when you are hit, while lights significantly reduce the chance you will be hit. You would wear body armor but ride without lights.]]></description>
		<content:encoded><![CDATA[<p>Uhh&#8230; because a helmet only adds a marginal amount of safety when you are hit, while lights significantly reduce the chance you will be hit. You would wear body armor but ride without lights.</p>
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		<title>By: James Thomas</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24546</link>
		<dc:creator>James Thomas</dc:creator>
		<pubDate>Tue, 09 Aug 2011 13:37:19 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24546</guid>
		<description><![CDATA[The picture is dark, but he is wearing a helmet. Look closely and you can see the straps.]]></description>
		<content:encoded><![CDATA[<p>The picture is dark, but he is wearing a helmet. Look closely and you can see the straps.</p>
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		<title>By: AJ</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24545</link>
		<dc:creator>AJ</dc:creator>
		<pubDate>Tue, 09 Aug 2011 12:53:12 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24545</guid>
		<description><![CDATA[I like the look of these.  If so concerned about safety while riding, use a helmet?]]></description>
		<content:encoded><![CDATA[<p>I like the look of these.  If so concerned about safety while riding, use a helmet?</p>
]]></content:encoded>
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		<title>By: Steve A</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24542</link>
		<dc:creator>Steve A</dc:creator>
		<pubDate>Mon, 08 Aug 2011 23:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24542</guid>
		<description><![CDATA[I expect this to disappear as suddenly as it appeared, as do most expensive products that fill an imaginary need.]]></description>
		<content:encoded><![CDATA[<p>I expect this to disappear as suddenly as it appeared, as do most expensive products that fill an imaginary need.</p>
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		<title>By: Andy</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24541</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Mon, 08 Aug 2011 18:24:34 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24541</guid>
		<description><![CDATA[A new rim and hub is quite an expense. I bought a dyno light because having light up front in necessary for riding at night and as a daily commuter, it was worth the cost to not have to mess around with charging batteries. But for optional lighting on the side, this sounds like a big investment. I&#039;d be curious to see what their costs are, how durable the rim is, what the hub is like, etc.]]></description>
		<content:encoded><![CDATA[<p>A new rim and hub is quite an expense. I bought a dyno light because having light up front in necessary for riding at night and as a daily commuter, it was worth the cost to not have to mess around with charging batteries. But for optional lighting on the side, this sounds like a big investment. I&#8217;d be curious to see what their costs are, how durable the rim is, what the hub is like, etc.</p>
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		<title>By: Tiemen</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24540</link>
		<dc:creator>Tiemen</dc:creator>
		<pubDate>Mon, 08 Aug 2011 18:08:16 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24540</guid>
		<description><![CDATA[I think the lunasee system is quite a bit more heavy duty and simpler:

http://www.youtube.com/watch?v=3fp-REcXjjM]]></description>
		<content:encoded><![CDATA[<p>I think the lunasee system is quite a bit more heavy duty and simpler:</p>
<p><a href="http://www.youtube.com/watch?v=3fp-REcXjjM" rel="nofollow">http://www.youtube.com/watch?v=3fp-REcXjjM</a></p>
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		<title>By: Nick F</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24539</link>
		<dc:creator>Nick F</dc:creator>
		<pubDate>Mon, 08 Aug 2011 17:37:05 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24539</guid>
		<description><![CDATA[I love the idea and the effect! Though I think they&#039;ve got  some complex challenges ahead if they want to bring it to production... Weatherproofing and vibration-proofing the &lt;i&gt;many&lt;/i&gt; LEDs and wires used in this system is a complication vs. a centrally located light source. Having the system require a total-wheel solution is also a challenge - it means the thing will be expensive and require commitment to adopt, relegating it to a niche product. 

It will be interesting to see how they address these issues going forward. I hope they succeed... the final result is by far the nicest of the 3 similar ideas you mentioned. Monkey Lectric is cool, but inherently sort of dorky.... and I can&#039;t believe CYGLO are going forward with the absurd idea of embedding expensive and long-lasting LEDs into a cheap and frequently-replaced tire. Their next product - embedding precious rare-earth metals into toilet paper, so you can waste resources every time you flush.]]></description>
		<content:encoded><![CDATA[<p>I love the idea and the effect! Though I think they&#8217;ve got  some complex challenges ahead if they want to bring it to production&#8230; Weatherproofing and vibration-proofing the <i>many</i> LEDs and wires used in this system is a complication vs. a centrally located light source. Having the system require a total-wheel solution is also a challenge &#8211; it means the thing will be expensive and require commitment to adopt, relegating it to a niche product. </p>
<p>It will be interesting to see how they address these issues going forward. I hope they succeed&#8230; the final result is by far the nicest of the 3 similar ideas you mentioned. Monkey Lectric is cool, but inherently sort of dorky&#8230;. and I can&#8217;t believe CYGLO are going forward with the absurd idea of embedding expensive and long-lasting LEDs into a cheap and frequently-replaced tire. Their next product &#8211; embedding precious rare-earth metals into toilet paper, so you can waste resources every time you flush.</p>
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		<title>By: Todd Edelman</title>
		<link>http://bicycledesign.net/2011/08/project-aura-wheel-lighting-system/comment-page-1/#comment-24538</link>
		<dc:creator>Todd Edelman</dc:creator>
		<pubDate>Mon, 08 Aug 2011 17:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://bicycledesign.net/?p=2447#comment-24538</guid>
		<description><![CDATA[Why have cyclists take more responsibility that what the law mandates? How about we use &quot;carrots&quot; to encourage people to use existing and generally-required lighting (and reflector) technology?  Most important, how about slowing down cars... A LOT? More here: http://greenideafactory.blogspot.com/2010/09/dont-believe-hyper-illumination.html]]></description>
		<content:encoded><![CDATA[<p>Why have cyclists take more responsibility that what the law mandates? How about we use &#8220;carrots&#8221; to encourage people to use existing and generally-required lighting (and reflector) technology?  Most important, how about slowing down cars&#8230; A LOT? More here: <a href="http://greenideafactory.blogspot.com/2010/09/dont-believe-hyper-illumination.html" rel="nofollow">http://greenideafactory.blogspot.com/2010/09/dont-believe-hyper-illumination.html</a></p>
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