Some of you may have already seen this story on Bike Radar or CyclingNews. Trek recently opened the doors to a new 20,000 square foot design studio that is located in a former warehouse area of their Waterloo, Wisconsin headquarters. I won’t repeat all of the details that are covered in the two articles I just mentioned, but if you haven’t already read them, definitely take a look. As I read the Bike Radar article, this quote from Trek Creative Group director Eric Lynn was one of a few that caught my attention:
“This is the Trek brand identifying that design is a huge part of our success and it’s a huge commitment to design. The quality of the staff, the investment in the facilities, it’s all just made a quantum leap and it’s Trek’s executive group recognizing that this is a huge part of our success and they’re going to concentrate on making sure that we have the tools to be successful. It’s a sea change in how we approach design.”
It is great to see Trek’s obvious commitment to the design and creative groups with this substantial investment. After reading the articles about the new space, I immediately wanted to see more, so I asked a few of the ID guys at Trek for any additional shots they could provide. Wow, they definitely delivered! Take a look at all the photos below. I can’t wait to see some of the design work that comes out of this new creative environment. At some point, I hope to even be able to make it up to Wisconsin to check out the new space in person.