A design award for SRAM

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I just received the July/August issue of ID Magazine, the 54th Annual Design Review. This year, a panel of designers from different disciplines reviewed over 2,000 designs and chose the ones to be featured as the best work that was completed or introduced on the market last year. The iPhone took the top spot in the Consumer Products category, but SRAM”s Red group was one of nine other consumer products to be awarded at the Design Distinction level. Congrats to the design team at SRAM for that recognition.

In the Equipment category, the Bikedispenser, designed by John Kock of the Dutch design firm Springtime, was recognized. The Bikedispenser is a fully automated bike rental station that can be found at rail stations in the Netherlands. You just wave a payment card in front of the scanner and a bike rolls out for you to ride. Pretty cool; I would like to see it in person.

Since I brought up SRAM Red group today and the new Dura-Ace group not long ago, I should mention the 2009 Campy Super Record group. Yeah, that’s right Super Record, not just Record. I am glad they are bringing that name back after 20 years. VeloNews has a good write up on the group, so I will just point you to that for further info. Besides, I don’t think I could write anything about the new Campy group without making a Spinal Tap “these go to 11” reference.

Since this is becoming a road bike themed post, I want to point out the new Felt AR that Slipstream-Chipotle riders will be using in the Tour de France next month. As the cyclingnews tech article points out, “the war of bicycle aerodynamics is no longer limited just to time trials.” Make sure that you check out the gallery images of this bike as well.

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6 Comments

  1. Anonymous June 20, 2008 at 6:41 pm -  Reply

    James,
    FYI
    I believe Slipstream-Chipotle became Columbia-Chipotle yesterday. VeloNews had the article.

    The new Columbia-Chipotle Felt bikes look awesome.

  2. James June 21, 2008 at 6:54 am -  Reply

    Actually, High Road is the team that just picked up Coumbia as a title sponsor. Slipstream-Chipotle will become Garmin-Chipotle, but I wasn’t sure when I wrote the post if that was effective immediatly or for next season.

    Either way, I agree that those Felts look great.

  3. Anonymous June 21, 2008 at 11:24 am -  Reply

    Geesh, sorry about the goof. I’ll be certain to double check my facts next time. But at least I can rest knowing I am in good company. I noticed that Zinn made a goof a few days ago as well. He commented too quickly about the reason for there being powder on new tubes. Thanks for being polite about correcting my snafu.

  4. Ron June 21, 2008 at 7:11 pm -  Reply

    James,

    A few years ago (not sure about now), Kestrel came out with top end road frames that had some very nice curves to them. I wonder why they didn’t catch up that much.

  5. alex June 23, 2008 at 8:40 am -  Reply

    The AR, while interesting, looks to be Felt’s attempt to compete with the Cervelo Soloist. I’m curious to see if they can pull it off.

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