Bike content in design magazines is becoming a recurring theme here on Bicycle Design. The July/ August issue of Metropolis Magazine has an article about how bicycle manufacturers are being influenced by the design of traditional Dutch city bikes as tranportational cycling continues to become more popular in North America. Check out the article here. Incidentally, even in already bike friendly Holland, bicycle sales are on the rise. Very interesting.
Recently, I mentioned a House and Garden article about bikes. Apparently, I missed an earlier article in that magazine about Joe Breeze. I like this quote from Breeze about the future of bike transportation:
“The everyday bicycle lifestyle movement doesn’t even have a name yet, but someday we’re going to look back and be amazed at how few people were routinely using a bike to pick up groceries or visit friends.”
Great quote! It reminds me of this one from Jim Caple at ESPN that I saw not too long ago on Cyclelicious.
“Bicycles are the new SUV. I’m way ahead of the curve on this one, but bicycles are poised for a quantum leap in popularity. Continuing concerns about global warming, rising obesity, diabetes and traffic snarls will prompt more people to ride bicycles in the coming years.”
Yep, the market for transportation-oriented bikes, in the U.S. at least, is still in its infancy, but I expect that to be the next big growth market for the bicycle industry. Don’t get me wrong, I love racing bicycles and I am always going to be a fan of the sport of cycling, but I would love to see a shift away from the general perception that bicycles are just recreational products. Maybe a greater focus throughout the industry on utilitarian designs will be the silver lining to the current mess that the sport of cycling is in the midst of.
By the way, don’t take the title of this post too seriously; it was just an attempt to get your attention. I am not down on racing…really. I am glad that those involved with cycling are making an effort to clean up the sport. That is a lot more that can be said for the governing bodies of other professional sports that are popular here in the U.S.