I wasn’t planning to post additional pictures of the newest Trek road bikes today, but these shots are really just too good to pass up. Trek’s art director Paul Rogers took these pictures of the bikes at the Milwaukee Art Museum on the event’s opening night. As you probably gathered from my last post on this subject, I really like the way these new bikes turned out. I am also a fan of the work of Santiago Calatrava, the architect who designed the museum, so I can’t think of a better place for Trek to have unveiled the new designs. Nice shots Paul. The dramatic lighting really spotlights the bikes, while hinting at the beauty of the environment in which they were shown.
The entire Madone development team worked a ton of hours to get this bike ready in a short timeframe. Just to give you an idea of the people involved, the team of Product and Project Managers, Engineers, Designers, Prototypers, etc. included: Kevin, Matt, Allen, Alex, Ryan, David, Michael, Barry, Kris, Todd, Matt, Kevin, Hans, Jim, Doug, Damon, Brian, Kelly, Paul, Mark, Jarod, Dan, Dan, Paul, ChadM, Chris, Jen, Christian, Brad, David, Reggie, Sue, Beth, Mark, Steven, Tim, Jeff, Kurt, Ben, Dan, Mike, Jay, Tony, Todd, Erik, Ben, Jeff, Brian, Kelly, Bob, Stacy, Tyler, Hans, Michael, Michael, David, ChadB and a whole bunch of people in Marketing who put together the event. Congrats to all of them on job well done.
While I am on the subject of the new Madones, check out the shot of the bottom bracket shell that Neil posted earlier this week. You don’t see any outboard bearings because the 90 mm shell has the bearings inside. You can read a bit of what Trek has to say about the wider shell design here on Spinopsys, including the fact that the new design can accept cranks from different manufactures without changing the q-factor.
Oh yeah, I can’t really finish this post about Trek without at least mentioning the launch of the new Fuel EX. Read all about it here on CyclingNews.