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Great shots of the new Madone

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I wasn’t planning to post additional pictures of the newest Trek road bikes today, but these shots are really just too good to pass up. Trek’s art director Paul Rogers took these pictures of the bikes at the Milwaukee Art Museum on the event’s opening night. As you probably gathered from my last post on this subject, I really like the way these new bikes turned out. I am also a fan of the work of Santiago Calatrava, the architect who designed the museum, so I can’t think of a better place for Trek to have unveiled the new designs. Nice shots Paul. The dramatic lighting really spotlights the bikes, while hinting at the beauty of the environment in which they were shown.

The entire Madone development team worked a ton of hours to get this bike ready in a short timeframe. Just to give you an idea of the people involved, the team of Product and Project Managers, Engineers, Designers, Prototypers, etc. included: Kevin, Matt, Allen, Alex, Ryan, David, Michael, Barry, Kris, Todd, Matt, Kevin, Hans, Jim, Doug, Damon, Brian, Kelly, Paul, Mark, Jarod, Dan, Dan, Paul, ChadM, Chris, Jen, Christian, Brad, David, Reggie, Sue, Beth, Mark, Steven, Tim, Jeff, Kurt, Ben, Dan, Mike, Jay, Tony, Todd, Erik, Ben, Jeff, Brian, Kelly, Bob, Stacy, Tyler, Hans, Michael, Michael, David, ChadB and a whole bunch of people in Marketing who put together the event. Congrats to all of them on job well done.

While I am on the subject of the new Madones, check out the shot of the bottom bracket shell that Neil posted earlier this week. You don’t see any outboard bearings because the 90 mm shell has the bearings inside. You can read a bit of what Trek has to say about the wider shell design here on Spinopsys, including the fact that the new design can accept cranks from different manufactures without changing the q-factor.

Oh yeah, I can’t really finish this post about Trek without at least mentioning the launch of the new Fuel EX. Read all about it here on CyclingNews.

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  1. Fritz June 8, 2007 at 5:16 pm -  Reply

    *drool* ….

  2. Anonymous June 8, 2007 at 8:10 pm -  Reply

    Are you sure those images are not renderings?

  3. Anonymous June 8, 2007 at 10:37 pm -  Reply

    They’re not renderings. Not even photoshoped. 100% real. Admittedly, with some nice lighting. Testiment to the beauty of the Calatrava architecture, the stunning bikes, and some appropriate exhibit design. Everyone involved really worked hard on this one.

  4. James June 9, 2007 at 9:47 am -  Reply

    Yeah Fritz, I want one too.

    Anon 1, I can see how you thought these might be renderings. They are in fact very hot photos and I was very excited to be able to post them here. By the way, I was completely amazed by that building when I was in Milwaukee about a year ago. I was only there for a quick business trip, so I didn’t have a chance to go inside. Next time, I will plan some time for it.

  5. Anonymous June 10, 2007 at 11:19 am -  Reply

    those photos are amazing. I know Paul. He stayed late after the show to take the shots after everyone was gone.
    He showed me the photos after he took them. They are quite amazing eh? I agree they look like a really hot Alias rendering but they are not! Maybe Paul can write in list his camera spec!

  6. Edu&Nano June 11, 2007 at 11:58 am -  Reply

    Calatrava is very good one architect, he is architect and engineering bachleror, but sometimes he doesn´t take in account practice matters


  7. Diana Coronado June 11, 2007 at 12:26 pm -  Reply

    Thanks for the visit.
    What brand do you recommend me to get a bicycle??

  8. James June 11, 2007 at 3:59 pm -  Reply

    Diana, I get that question a lot. To be honest, it is almost impossible to recommend a specific bicycle to someone without really knowing anything about that person. I gather from your blog that design is important to you, but I don’t know where you live or what type of riding you plan to do? My guess is that you want something simple and stylish for riding in an urban environment. I have posted about several bikes geared toward that market lately, so take a look at the archives. You might want to check out the Giant Citystorm, the Biomega bikes, and coasting bikes like the Trek Lime or Raleigh Coasting. If you have specific questions, you can send me an email and I will do my best to answer. First though, the best advice I can give you is to go to your local bike shops and ride several different types of bikes to get a feel for what you like.

  9. Edu&Nano June 15, 2007 at 2:05 am -  Reply

    You mention Orbea´s Orca in the post. Are Orca being a hit on the USA Market?. could the new Madone be a response of Trek to that? What do you think?

    I´m very critic with both brands Orbea and Trek, for similar reasons.


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