As you probably already know from reading this blog, I am a big fan of new designs that target those who don’t already ride a bike. When Shimano came out with the Coasting group last year, I couldn’t wait to see new designs emerge that were based around the group. I think the Trek Lime was the first one I posted, but Raleigh and Giant have Coasting equipped bikes as well.
Recently, Shimano teamed up with the design consultancy IDEO (a big name in the design world for those of you not familiar with the company) to create a bike around the Coasting group with the casual cyclist in mind. Pretty cool; read about it here.
Thanks to Nadia for the tip.
Edit: I read the article quickly, but I realized as soon as I posted that the information might be incorrect. I think the Raleigh coasting bike is the one pictured in the article. I believe that IDEO designed the Coasting components, but not this bike. Someone correct me if I’m wrong. Either way, read more about the coasting philosophy here.