Yep, Fritz scooped me on this one, but I still think it is worth passing along. I can’t say that I always agree with Grant Petersen when it comes to bikes, but I do think that he is a brilliant marketer who usually has something interesting to say. Read the interview here at Push Button For, a blog about interaction design.
I think most designers would agree with his opinion that consumer products should be simple and should have a straightforward, singular purpose. Like Mr. Petersen, I don’t like products that are not intuitive to use and require the user to read a lengthy manual. I would just like to point out that almost all bicycles are user friendly machines. Whether they were designed for pro level racing or a trip to the corner store, you just get on and pedal. What could be simpler than that?