Yeah, I know that Interbike ended a month ago, but the show is back in the news this week. Interesting, but that is not really the reason for this post.
Yesterday, while reading The Biking Hub, I came across this photo of a small part of the Cervelo booth. I have done some exhibit design in the past, so this picture really caught my attention. I love the contrast between the pure white frames and the glossy red background. Based on this detail shot, I would guess that Cervelo had one of the best looking booths at the show this year. Of course, I wasn’t actually at the show, so I don’t really know. Maybe some of you who attended can tell me what companies you think did the best job of attracting attention and displaying their products. Based on the pictures I have seen, I think that the quality of displays in general was much better at this show than just a few years ago. It is good to see that companies in the bike industry are paying attention to every aspect of design.