Earlier this week, I mentioned both Biomega and Alta in a post. I have mentioned Biomega a few times before, but I don’t think that I have ever posted about Alta. Many of you might remember the Alta bike in green from its first production run. Now the same single speed commuter is available in both yellow and white. The Alta bike, manufactured by Hard Rocx, was a joint design project that involved a diverse collection of Norwegian designers. Furniture designers Norway Says, product designers Frost Produkt, graphic designers Bleed, and the advertising agency Shnel & Melnychuck all had a hand in the development of this bike. The design is clean and simple and appeals to urban commuters who want a stylish low maintenance bike, Though this bike comes with a 46 x 16 freewheeling drivetrain, it’s design was no doubt inspired by pared down, fixed gear messenger bikes. I have to say that this is one of my favorite bikes geared toward the commuter market. If I had one of these bikes, I would probably add a rear wheel with a flip-flop hub so that I could run it as a fixed gear or with a freewheel. Other than that, I wouldn’t change a thing. The understated graphics and color scheme really compliment the simplicity of this bicycle.
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